How can they not be? This is the natural nature of all salesmanship. You sell the benefits and slip past the negatives which will kill the sale. Applying such a regime to drugs is not going to have a happy ending.
A more appropriate technique would be to have a council of doctors who do review the proposed drug and generate a letter of acceptance that extensively guides all doctors in its usage while monitoring possible side effects.
It costs a vat amount of money to sell drugs under the present regime just as it costs a vast amount of money to sell you a three hundred dollar dress costing $3.95 to produce.
This is about procurement. It must be managed rather that sidestepped by salesmanship. If something is a legitimate solution the costs of sales becomes negligible as real word of mouth can move the product as it has done for the whole alternative medicine system.